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Pharmaceutical Marketing
Pharmaceutical marketing
books
Pharmaceutical marketing books
Brand Planning for the Pharmaceutical Industry
 Brand Planning for the Pharmaceutical Industry,
ISBN: 0566085208,
Published: 5th July 2004
Synopsis
Brand Planning for the
Pharmaceutical Industry begins by exploring what branding is and why it is of
importance, particularly to the pharmaceutical sector. The book then goes on to
show how branding can be integrated into the early stages of the
commercialization process for new products, both in theory and in the 'real'
world. The book provides a step-by-step guide to brand planning, using market
segmentation as the starting point. The book is split into two parts, the first
dealing comprehensively with brand planning for products yet to get to the
market, with the second part applying the same process to products that are
already on the market. Both parts are extremely pragmatic, full of pertinent
examples and insights from the pharmaceutical industry and are directly
applicable to your own brand planning. Brand Planning for the Pharmaceutical
Industry concludes by confronting the problems that organizations are likely to
have in actually making brand planning an integral part of their work and
presents strategies for dealing with them. Janice Maclennan is Managing
Director of St Clair Consulting Ltd, a leading marketing consultancy for the
pharmaceutical industry. She is considered a pioneer amongst her peers for the
creation of SCRxIBE pharmaceutical strategic marketing planning
software.
Purchase Brand Planning
for the Pharmaceutical Industry
|
Global Pharmaceuticals: Ethics, Markets, Practices
 Global Pharmaceuticals:
Ethics, Markets, Practices , ISBN:
082233741X, Published:
15th May 2006
Synopsis
In some parts of the world spending
on pharmaceuticals is astronomical. In others people do not have access to
basic or life-saving drugs. Individuals struggle to afford medications; whole
populations are neglected, considered too poor to constitute profitable markets
for the development and distribution of necessary drugs. The ethnographies
brought together in this timely collection analyze both the dynamics of the
burgeoning international pharmaceutical trade and the global inequalities that
emerge from and are reinforced by market-driven medicine.
Purchase Global Pharmaceuticals:
Ethics, Markets, Practices
|
Understanding Physician-pharmaceutical Industry
Interactions
 Understanding Physician-pharmaceutical Industry
Interactions, ISBN:
0521688663,
Published: 15th May 2006
Synopsis
Physician-pharmaceutical
industry interactions continue to generate heated debate in academic and public
domains. Despite this, recent research suggests that physicians and
physicians-in-training remain uninformed of the core issues and are
ill-prepared to understand pharmaceutical industry promotion. There is a vast
medical literature on this topic, but no single, concise resource. This book
aims to fill that gap by providing a resource that explains the essential
elements of this subject. The text makes the reader more aware of the key
ethical issues and allows the reader to be a more savvy interpreter of industry
promotion, have a heightened awareness of the public and medical legal
consequences of some physician-pharmaceutical industry interactions, and be
better equipped to handle real-life encounters with the pharmaceutical
industry.
Purchase
Understanding Physician-pharmaceutical Industry Interactions
|
The Power of Pills: Social, Ethical and Legal Issues in
Drug Development, Marketing and Pricing
 The Power of Pills, ISBN:
0745324029, Published: 20th
November 2006
Reviews
"An impressive collection of essays
focusing on one of the most pressing issues of our time."
Professor
Peter Singer, Princeton University
"This concise, incisive book
offers a comprehensive, timely review of ethical, legal, social and trade
concerns in pharmaceutical industry dynamics."
Professor Bernard M.
Dickens, University of Toronto
Purchase The Power of Pills
|
Ethics and the Pharmaceutical Industry
 Ethics and the Pharmaceutical Industry, ISBN:
0521854962,
Published: 31st October 2005
Synopsis
Despite the
pharmaceutical industry's notable contributions to human progress, including
the development of miracle drugs for treating cancer, AIDS, and heart disease,
there is a growing tension between the industry and the public. Government
officials and social critics have questioned whether the multibillion-dollar
industry is fulfilling its social responsibilities. This doubt has been fuelled
by the national debate over drug pricing and affordable healthcare, and
internationally by the battles against epidemic diseases, such as AIDS, in the
developing world. Debates are raging over how the industry can and should be
expected to act. The contributions in this book by leading figures in industry,
government, NGOs, the medical community, and academia discuss and propose
solutions to the ethical dilemmas of drug industry behavior. They examine such
aspects as the role of intellectual property rights and patent protection, the
moral and economic requisites of research and clinical trials, drug pricing,
and marketing.
Purchase Ethics and the
Pharmaceutical Industry
|
Brand Medicine: The Role of Branding in the Pharmaceutical
Industry
 Brand
Medicine: The Role of Branding in the Pharmaceutical Industry, ISBN:
0333930983, Published: 30th April
2001
Synopsis
As governments seek to mitigate the cost of
state-subsidised healthcare, branding in the pharmaceutical industry has become
a critical issue. Drugs companies must change their methods of communication
and distribution - focusing more on their direct relationship with the
consumer. This requires fundamental changes in consumer behaviour, access to
information, freedom of choice and value for money. Brands and brand values
will play a leading role in this process, as has been seen with products such
as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's
leading branding consultancy, provides cutting edge thinking on this area and
lessons for anyone involved in brand development and management.
Purchase Brand Medicine: The Role of
Branding in the Pharmaceutical Industry
|
Pharmaceutical Marketing: Principles, Environment, and
Practice
 Pharmaceutical Marketing: Principles, Environment, and
Practice, ISBN: 078901582X, Published: 15th
June 2002
Synopsis
Sixteen chapters by researchers in
academia and the pharmaceutical industry identify the principles of marketing
pharmaceutical products, describe the environmental factors influencing their
application, and examine the implementation of these principles in actual
practice.
Purchase
Pharmaceutical Marketing: Principles, Environment, and Practice
|
Maximizing Your Marketing Budget in the Health Care and
Pharmaceutical Industries: The Over-arching Issues You Need to Know (Executive
Reports)
 Maximizing Your Marketing Budget in the Health Care and
Pharmaceutical Industries, ISBN:
1596225203,
Published: 31st May 2006
Synopsis
This 25-page research
report written for marketing professionals in health care and pharmaceuticals,
examines in depth budget allocation, maximization and management. From
outlining the hypothetical marketing budget in pharmaceuticals to measuring ROI
in the successful marketing budget; from performing due diligence to how to
make a successful budget pitch, this report covers the ins and outs of
developing the marketing budget, touching on the important and highlighting the
essential. Some areas explored include: the importance of due diligence,
typical major areas of expenditure, how to divide the budget into buckets, key
advice, and some of the biggest challenges.
Purchase Maximizing Your
Marketing Budget in the Health Care and Pharmaceutical Industries
|
Pharmaceutical Product Strategy: Using Dynamic Modeling for
Effective Brand Planning
 Pharmaceutical Product Strategy, ISBN:
0849327296,
Published: 31st May 2006
Synopsis
As the first integrated
text of its kind, Pharmaceutical Product Strategy: Using Dynamic Modeling for
Effective Brand Planning details a cutting-edge approach to the challenges
involved in product launches, the brand planning process, and the modeling of
patient, physician, and prescription behavior that are vital for product
success. The book discusses the application of Dynamic Modeling (DM) principles
to issues of epidemiology, competitive landscape definitions,
compliance/persistence, and revenue generation in the context of patient flows
or movements.
Purchase Pharmaceutical
Product Strategy
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